Franchise Interviews Part I: On Being Competitive…

Franchise Interviews Part I: On Being Competitive…

Preface

Marti McDermmot is a business professor at Kaplan University and hosts a weekly podcast focusing on Franchising and Entrepreneurship. You can find our full interview on his website here: www.FranchiseInterviews.com

Hi everyone and welcome to a very special edition of Franchise Interviews, where for over nine years we have been interviewing the frantrepreneur.

We have a great show today. We are meeting with Christy Wilson Delk. After 17 years in corporate sales and distribution, Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401K plan for the down payment on the $1.7 million dollar SBA loan needed to buy and build a Kids R Kids Academy franchise in Orlando, Florida.  She expanded twice and exited successfully in 2012.

Now, a professor at Rollins College, business speaker, and writer, Christy has turned her focus to helping others realize greater professional rewards through growing a successful business.

Interview

Franchise Interviews:  You were very competitive.  I noticed that in your presentations Christy, you talk about the importance of having that competitive spirit. That’s important in entrepreneurship, isn’t it?  Whether you’re in franchising or your own business,  I think that competitiveness certainly helps, doesn’t it?

Christy Wilson Delk:  Yes it does.  It helps a lot and for the listeners, if somebody asks you if you’re competitive and you a little uncomfortable by that, well, I think that’s normal! There parts of my life where I am not competitive whatsoever, but when it comes to your business or my business, and you have skin in the game and a future to build, and a family and employees, you need to start thinking about how you can be more competitive.

And, just like we talked about earlier, you can do this.  There are no superhero powers involved.  It’s very strategic and so being competitive in business is very different than being competitive on the tennis court. You can develop this trait.  And You need to if you want to be relevant and fruitful long-term. When those competitors start opening up around you, and they will…maybe you even started off first on the block, so to speak and you have the best location competitors will come.  That’s why it’s so important that you get serious about being competitive.

Posted in: TAKING THE ENTREPRENEURIAL LEAP

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Christy Wilson Delk was Kids R Kids Learning Academy franchise owner from 1998-2012. She now teaches Business Entrepreneurism at Rollins College in Winter Park, Florida and speaks, writes and designs workshops for the franchise industry. She is a proud IFA Supplier Member.

Christy Wilson Delk