After 17 years in corporate sales and distribution, Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401(k) plan for the down payment on the $1.7 million-dollar Small Business Administration loan she needed to buy and build a Kids ‘R’ Kids Academy franchise in Orlando, Florida. Over the next 15 years, Christy expanded twice and grew her business into one of the largest franchises in her industry before her multi-million dollar exit in 2012.
Now, as a college professor and a franchise industry expert, Christy, has turned her focus to helping franchisees realize greater professional rewards by complimenting existing franchisor systems and processes with her 4 Pillars Approach.
Her talks, based on her book, Adventures in Franchise Ownership – 4 Pillars to Strengthen, Protect and Grow Your Business, are engaging, constructive and motivational. Participants leave with an actionable plan for building deep loyalty, strategic leadership and revenue growth, year after year. The charts and exercises found throughout Christy’s book, help ensure that new franchisor initiatives are thoroughly vetted and easily reconfigured each year to encourage continued goal setting and success.