The 4 Pillars Approach

1 Layers   of Loyalty

Layers of Loyalty


2 Strategic   Leadership

Strategic Leadership


3 Money   Metrics

Money Metrics


4 Method   Management

Method Management


Adventures in Franchise Ownership

Adventures in
Franchise Ownership

What Franchises Need to Know and Do to own a Top-Performing Franchise


Christy Wilson Delk

Meet Christy Wilson Delk

Full time business professor at Rollins College in Winter Park, Florida

Former 15 year franchisee owner with two expansions before successful exit.

She is the proud mom of one son, and lives in a 100-year-old home with an old hound dog and frisky cat.

My Commitment as Your Speaker

Franchisees will become intensely focused on their numbers and growth.

Franchisees will have a tactical plan for intangibles like community engagement.

Franchisees, new and seasoned – will be more motivated and invigorated.

Your take-away?

Greater ownership accountability,
adherence to initiatives and
improved communications –

Your foundation for
greater success

4 Pillars Approach

  • The pillars Christy explains in her book are spot on! She breaks down and provides structure on how to build the foundation of a successful business.¬†She has saved me countless hours researching these topics on my own. If you are considering owning a business or are an existing business owner looking for inspiration, her book will help you better understand what it takes to be successful and REMAIN successful through the peaks and valleys of small business ownership.

    Christine | Franchise Owner, Pilates Instructor Club Pilates

  • Christy's words provoked inspiration and change. I appreciated her message. Nike should endorse her, "Just do it!"

    Abigail | Restaurant Marketing Coordinator, Sonny's BBQ HQ

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