Your  (True) Competitive Advantage:  How To Build It and Hang On To It.

Your (True) Competitive Advantage: How To Build It and Hang On To It.

Many small business owners start off with what they think is a  solid competitive advantage. It goes something like this:  I’m the only “fill in the blank” in town. If you are – the only, then it is true.  You have the competitive advantage, and you should it enjoy it while it lasts, because it…

Mission: POSSIBLE! Part III

Mission: POSSIBLE! Part III

August – Building Staff & Client Loyalty  – It’s more than random acts of appreciation.  Mission:  POSSIBLE! Putting a process in place that appropriately recognizes client loyalty requires some creative thinking.  You want your program to have some pizazz.  If that’s not you, then brainstorm with trusted employees who are.  It will be worth the…

Mission: POSSIBLE! Part II

Mission: POSSIBLE! Part II

August – Building Staff & Client Loyalty  – It’s more than random acts of appreciation.  Mission:  POSSIBLE! Showing appreciation for customer loyalty is one of the easiest ways to ensure continued loyalty.  Of course, this assumes that the obvious (being competitive and having consistent quality) are firmly intact. Client loyalty is a very special bond…

Mission: POSSIBLE! Part I

Mission: POSSIBLE! Part I

 August – Building Staff & Client Loyalty  – It’s more than random acts of appreciation.  Mission:  POSSIBLE! During the waning days of summer, it’s important to set the tone for the autumnal renewal – or as I like to call it:  Getting Back to Business.  As a franchisee of a Kids R Kids Academy for…

Your  (True) Competitive Advantage:  How to build and hang on to it.

Your (True) Competitive Advantage: How to build and hang on to it.

Many small business owners start out with what they think is a solid competitive advantage, especially if they are the only business of that kind in town. If you are a one-of-a-kind business in town, then it is true, you do have the competitive advantage and you should enjoy it while it lasts because it’s…

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